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Jason Trout in MarketingTech on why marketers need to trust machines
As published in MarketingTech. City A.M. previously published an article titled “Why marketers need humans behind the programmatic steering wheel”. The author highlighted how automation has transformed...
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Gerard Lechau in ExchangeWire “APAC Marketers Risk Irrelevance if They Ignore...
As originally published in ExchangeWire article by Eileen Yu. Programmatic advertising has been gaining ground in Asia-Pacific and is on a growth trajectory with a current penetration rate of 17%, a...
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Targeting vs. Optimization (Part 3 of “Trusting The Machine”)
What benefits can automated audience targeting provide over manual techniques? Part 3 of Exponential’s “Trusting The Machine in Online Marketing” series reveals how automating the optimization process...
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Trusting The Machine: Why Optimize Your Audience? (Part 4)
Many of the media and audience targeting choices today are still manual. However, online marketers may be missing opportunities to speak to valuable users when they rely on manual optimization...
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Ittai Shiu in eMarketer “Digital Video Advertising Best Practices 2017″
eMarketer recently released its Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns and we are pleased to announce that commentary from Ittai Shiu, Exponential’s...
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Rick Abell on domain spoofing and programmatic (from Digiday)
We are pleased to share commentary by Rick Abell, Exponential’s VP of Global Publisher Development, that was featured in today’s Digiday’s article on domain spoofing in the era of fake news. The piece,...
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When In Rome: A Festival of Media Global Rundown
In the most obvious news thus far in 2017, marketers love buzzwords! We also love that our jobs allow us to explore technology, data, creative, stories, products and consumers, amongst other themes....
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Listen: DMN One on One Podcast ft. Bryan Melmed
As originally published on DMN. DMN’s Executive Editor, Kim Davis, sat down with Exponential’s Bryan Melmed, VP of Insights Services, to discuss human behavior, big data, cross device targeting,...
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What’s next for display & programmatic advertising?
With programmatic advertising on the rise, how can marketer’s expect to see this technology evolve over the next few years? MarTechExec posed this question to industry experts in their recent...
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Expo Explains “Pre-bid”: Brand safety’s silver bullet or misconception?
With the growth of programmatic in the ad tech world, DSPs and exchanges have more access than ever to an abundance of data. From a buyer’s perspective, this data can be utilized to make the bidding...
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